Not only was Best Buy one of the first participants in the Power Smart TV Program, they helped BC Hydro develop the program.
Best Buy leveraged their relationship with Sony to support the VE5 model through in-store displays and ads in five million flyers.
In partnership with manufacturers, Best Buy provided special offers on energy-efficient televisions in support of Power Smart Month. As a result, Best Buy achieved outstanding sales of “Save More Energy” TVs in BC.
After hosting BC Hydro’s Community Outreach team at 45 in-store events, Best Buy saw the value of the team in educating customers and staff, and began to request Outreach support in all of their BC stores during major promotional events.
As one of BC Hydro’s strongest partners in the Power Smart TV Program, Best Buy has taken every opportunity to use the Power Smart brand as way to educate customers and increase sales of energy-efficient electronic appliances. For example, Best Buy provided online training to their home theatre department staff, enhancing their skills in marketing energy-efficient televisions; provided promotional support to BC Hydro’s Power Smart Village and Lighthouse Sustainable Building Centre promotions; and utilized Power Smart display materials, including sensormatic wraps and endcaps, in their 11 BC retail stores.
In addition to promoting energy-efficient televisions through the Power Smart TV Program, Best Buy offered a number of retail trade-in promotions that urged customers to bring back old cathode ray tube models and offered discounts on new, more efficient liquid crystal display models. These efforts have helped to remove less energy-efficient electronic products from BC homes and improved the overall energy efficiency of the province’s electronics stock. What’s more, Best Buy has instituted a number of programs to recycle electronic waste products in an environmentally responsible manner. In 2009, they safely recycled nearly 25,000 kilograms of electronics, in addition to over 1,280,000 kilograms of paper and cardboard.
Best Buy has shown outstanding commitment in every area of their business: in their partnership with manufacturers and BC Hydro, in their support of Power Smart and customer education and in the sustainable management of their products. When it comes to Power Smart performance, Best Buy’s picture comes in bright and clear.
With the largest market share of television sales in BC, Future Shop has a major impact on the electronics market.
At Future Shop, energy-efficient models are a central aspect of weekly promotional activity.
Over 75 per cent of Future Shop’s television sales associates have completed online training in energy-efficient products.
In 2009, two-thirds of all TVs Future Shop sold rated at least 15 per cent more energy efficient than ENERGY STAR® standards.
Continually raising the bar. That’s the approach that Future Shop has taken in the evolution of energy-efficient televisions in BC.
When the Power Smart TV Program was launched, it offered incentives to retailers on televisions that were 15 per cent more energy-efficient than ENERGY STAR standards. Soon, however, the program raised the standard to 30 percent more energy-efficient than ENERGY STAR.
Future Shop was right on board, immediately switching their sales focus and customer education to reflect the new efficiency standards. This attitude shows Future Shop’s commitment to increased energy efficiency in the electronic products they sell.
For London Drugs, educating customers is a priority. London Drugs was the top retail performer in executing point-of-purchase materials, helping customers identify energy-efficient television models.
These materials educate customers about the benefits of energy-efficient televisions, TV recycling and the Power Smart TV Program.
In addition to promoting “Save More Energy” TVs in their holiday brochure, London Drugs featured the TVs in more than 25 million flyers distributed in BC in 2009.
London Drugs took advantage of every available platform to communicate the Power Smart message to customers in 2009. In addition to promoting energy-efficient televisions through in-store point-of-purchase materials and monthly flyers, they used endcaps to prominently highlight eligible television models and tagged their weekly featured televisions as Power Smart specials in their 50-plus BC locations. London Drugs also posted special offers on the BC Hydro website, demonstrating the mutual benefits of cross-promotion with Power Smart.
Thanks to these efforts, London Drugs achieved better educated customers, stronger partnerships with both manufacturers and BC Hydro and superlative sales of energy-efficient televisions in 2009.
Electronics Retailer
Excellence Award Finalist
Jason Osborne
Senior Merchandise Manager – TV
www.bestbuy.ca
As one of BC Hydro’s strongest partners in the Power Smart TV Program, Best Buy has taken every opportunity to use the Power Smart brand as way to educate customers and increase sales of energy-efficient electronic appliances. For example, Best Buy provided online training to their home theatre department staff, enhancing their skills in marketing energy-efficient televisions; provided promotional support to BC Hydro’s Power Smart Village and Lighthouse Sustainable Building Centre promotions; and utilized Power Smart display materials, including sensormatic wraps and endcaps, in their 11 BC retail stores.
Excellence Award Finalist
Todd Empey
VP of Operations
www.futureshop.ca
Continually raising the bar. That’s the approach that Future Shop has taken in the evolution of energy-efficient televisions in BC.
Excellence Award Finalist
Clint Mahlman
Senior VP of Operations
www.londondrugs.com
London Drugs took advantage of every available platform to communicate the Power Smart message to customers in 2009. In addition to promoting energy-efficient televisions through in-store point-of-purchase materials and monthly flyers, they used endcaps to prominently highlight eligible television models and tagged their weekly featured televisions as Power Smart specials in their 50-plus BC locations. London Drugs also posted special offers on the BC Hydro website, demonstrating the mutual benefits of cross-promotion with Power Smart.