The Home Depot was a triple-threat Power Smart performer in 2009.
First, they hit outstanding sales figures, moving so many ENERGY STAR® specialty compact fluorescent lamps and ENERGY STAR fixtures that their sales volume represented one-quarter of total compact fluorescent volume in the ENERGY STAR Residential Lighting Program and first place in fixture sales among BC retailers.
Second, The Home Depot excelled in building awareness of energy-efficient lighting through special entrance-area displays and promotion of their own Eco Options brand.
Third, The Home Depot offered Power Smart Month specials, hosted 43 events with BC Hydro’s Community Outreach team and set up a Power Smart kiosk and retail centre at their Richmond store.
Lighting retrofits in their BC stores set the standard for improvement across The Home Depot’s North American properties.
The Home Depot has all the bases covered when it comes to stocking a wide range of energy-efficient lighting products and working with BC Hydro to promote and market Power Smart lighting solutions.
One of the areas in which The Home Depot excels is marketing. In 2009, they showed exemplary initiative by providing incentives beyond those offered during the Power Smart campaigns; putting up extensive point-of-purchase materials in support of the spring and fall lighting campaigns; installing an interactive display in conjunction with Philips Electronics to educate customers on the colour temperature of different lighting products; and highlighting Power Smart special offers in BC-only flyers that reached 3.4 million households. The resulting sales of energy-efficient lighting products are projected to save 6.5 gigawatt hours of electricity a year.
The Home Depot also walks the talk through their own sustainability actions. They take responsibility at the end of the product life cycle with a range of recycling and exchange programs. In addition to placing compact fluorescent lamp recycling bins in all of their BC stores, they helped consumers make greener choices at holiday time by running their own exchange program where customers could trade in old light strings for more energy-efficient seasonal light-emitting diode light strings. As well, The Home Depot has put in place recycling programs for packaging materials including cardboard, plastic and bubble wrap, metals, plastics and containers.
Talk about coming on strong! In just one year, Canadian Tire Corporation sold enough ENERGY STAR® lighting products to save 1.9 gigawatt hours of electricity.
The company showed a very high level of engagement with Power Smart, offering specials exceeding the BC Hydro incentives and sending Power Smart Month e-flyers to thousands of BC customers.
Canadian Tire sells a wide range of ENERGY STAR lamps and fixtures for both indoor and outdoor applications.
Canadian Tire went all out in promoting Power Smart lighting products in 2009. In cooperation with BC Hydro, they created special entrance-area displays and point-of-purchase materials for the spring and fall lighting campaigns.
These efforts paid off in outstanding sales. Canadian Tire placed third in sales of ENERGY STAR specialty compact fluorescent lamps and fifth in sales of energy-efficient fixtures after only one year in the ENERGY STAR Residential Lighting Program.
Bringing the energy savings home, Canadian Tire completed lighting upgrades in 30 of 44 BC stores, reducing their total electricity consumption in BC by 20 per cent.
Leveraging their 2008 Retailer of the Year Award, London Drugs kept the Power Smart partnership alive in two innovative ways.
They offered 67 retail clinics staffed by BC Hydro’s Community Outreach teams, reaching over 3,800 customers.
And they set up a Power Smart kiosk that has surpassed 1,000 hits.
London Drugs makes it easy for customers to “buy green” by promoting Power Smart and ENERGY STAR®, plus their own What’s the Green Deal products.
It would be hard to find a BC lighting retailer that exemplifies long-term Power Smart partnership better than London Drugs. Not only does London Drugs participate in the spring and fall lighting campaigns, they support Power Smart Month by offering specials on energy-efficient lighting products, developing their own price tags for the featured products and purchasing newspaper ads. They have also helped to raise the profile of Power Smart province-wide by supporting Team Power Smart.
Practicing full life-cycle stewardship, London Drugs has developed in-house and consumer recycling programs for packaging, lighting products, computer equipment and electronic waste.
Lighting Retailer
Excellence Award Finalist
Roy Wong
Store Manager
www.homedepot.ca
The Home Depot has all the bases covered when it comes to stocking a wide range of energy-efficient lighting products and working with BC Hydro to promote and market Power Smart lighting solutions.
Excellence Award Finalist
Thomas J. Flood
VP, Living Merchandise Division
www.canadiantire.ca
Canadian Tire went all out in promoting Power Smart lighting products in 2009. In cooperation with BC Hydro, they created special entrance-area displays and point-of-purchase materials for the spring and fall lighting campaigns.
Excellence Award Finalist
Clint Mahlman
Senior VP of Operations
www.londondrugs.com
It would be hard to find a BC lighting retailer that exemplifies long-term Power Smart partnership better than London Drugs. Not only does London Drugs participate in the spring and fall lighting campaigns, they support Power Smart Month by offering specials on energy-efficient lighting products, developing their own price tags for the featured products and purchasing newspaper ads. They have also helped to raise the profile of Power Smart province-wide by supporting Team Power Smart.